Brand Protection on Amazon: What Brands Must Know to Maximize & Protect Sales on Amazon.com How important is having a strong brand when selling on Amazon.com and other ecommerce platforms? CJ Rosenbaum – I think the brand is absolutely vital. One, you are building up value and intellectual property that you actually own, so if…

Monitoring your Trademark on Amazon.com – Know the Basics for Your Business Once a seller has access to brand registry, they will gain access to tools provided by Amazon that are designed to help monitor the seller’s brand. The first step is monitoring and using tools to find out what the problems may be. Once…

NEWS RELEASE: Global Sources Virtual Summit to Host All-Live Sessions for eCommerce Sellers Firm Shares What Every Amazon Seller Must Know To Succeed In 2021 Rosenbaum Famularo, PC has announced that co-founder & partner, CJ Rosenbaum, Esq., will present at the Global Sources Virtual Summit 2020, a live 3-day online event taking place from November…

Learn the Benefits of Registering a Trademark to Protect your Brand The best way for sellers to develop their own brands? Register a trademark. Whether you use a law firm, or you use Amazon’s IP Accelerator Program, which helps you access some of Amazon’s brand registry features early, it’s extremely important to make sure you…

Brand Protection on Amazon.com: Knowing the Basics for your Business (Part 1) When a brand is established, it is highly important to protect it, as it is now easier than ever for counterfeiters to sell unauthorized products online. As technology evolves, and your brand increases its popularity, there is a higher risk for infringement on…

Basics of Starting & Prosecuting Trademark Cancellation Cases What is a trademark cancellation case? A trademark cancellation case is an administrative proceeding, similar to a civil federal lawsuit, before the Trademark Trial & Appeal Board (TTAB) in which one party requests that a registered trademark be cancelled.  (source) Why would a trademark be canceled? A…

Mark your calendars for September 23rd, 2020: CJ Rosenbaum will be speaking at this event. RETAIL GLOBAL DIGITAL DAY, A FREE VIRTUAL CONFERENCE. Amazon Sellers: Learn More, Earn More. Don’t Let COVID-19 STOP YOU. Sign up for Digital Day to get your sales to the NEXT LEVEL. Top thought leaders share tips you can use…

This short clip is of CJ Rosenbaum explaining how our law firm protects brands online and how we limit any blow back from sellers. What kinds of risks do brands face online & how do you fend off any blow back? The #1 thing when it comes to brand protection is making sure that you…

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