At Rosenbaum & Segall, P.C., we understand that trademark registration is not just about protecting your brand on Amazon and other ecommerce platforms. It is also an essential tool in litigation.

As a brand owner, you have invested significant time and resources into building your brand. Registering your trademark is one of the most important steps you can take to protect your investment. Trademark registration provides you with exclusive rights to use your trademark in connection with the goods or services you offer. It also provides you with the ability to enforce your trademark rights against infringers.

Our experienced trademark attorneys can guide you through the trademark registration process and help you take advantage of programs like Amazon Brand Registry to protect your brand on Amazon and other ecommerce platforms. Amazon Brand Registry is a program that helps you protect your registered trademarks on Amazon. By enrolling in Amazon Brand Registry, you gain access to tools and features that can help you protect your brand, such as the ability to search for and report infringing content.

Trademark registration also provides you with several advantages in litigation, such as a legal presumption of ownership and the ability to seek statutory damages and attorneys’ fees. These advantages can make a significant difference in the outcome of a trademark infringement lawsuit.

To be eligible for trademark registration, your trademark must meet certain requirements. It must be distinctive, meaning it is capable of identifying the source of your goods or services. It must also not be confusingly similar to an existing trademark or generic term.

Our experienced trademark attorneys can help you determine if your trademark meets the requirements for registration and guide you through the registration process.

In addition to registration, we can also help you monitor and enforce your trademark rights. We can assist you with identifying potential infringers and taking appropriate legal action to stop infringement.

Contact our trademark lawyers today to schedule a consultation and learn more about the importance of trademark registration and Amazon Brand Registry. Let us help you safeguard your brand and achieve your business goals.

For more information about how the law firm of Rosenbaum & Segall can help you protect your brand on Amazon and other online marketplaces, please Contact Us today or call 212-256-1109.