The Rosenbaum & Segall, P.C. law firm is vastly experienced in Unauthorized Seller Removal and offers unmatched expertise in enforcing against and reporting unauthorized sellers on various e-commerce platforms such as Amazon, Walmart, eBay, Etsy, Alibaba, and more. Unauthorized Seller Enforcement is a critical part of a brand’s protection strategy, especially as online marketplaces have low barriers to entry and do not require sellers to be authorized or disclose whether they are authorized or unauthorized to consumers. This lack of control increases the risk of counterfeit products being sold, which can harm a brand’s reputation, goodwill, and lead to serious risks to consumers’ health and safety.
Online marketplaces’ construction and user interface can also pose threats to a brand’s goodwill, reputation, and brand integrity. Consumers are usually not informed if a seller is authorized by the brand owner, and they often believe they are buying from the brand owner or an authorized seller, which causes confusion. Disgruntled customers can and often do post negative product reviews on online marketplaces, which ultimately can harm a brand’s reputation.
The volume of products sold by unauthorized sellers can be alarming for brand owners and can cause damage to their brand and resulting loss of sales and market share. Unauthorized sellers can also create issues for brands with MAP Pricing and erode the profitable margins and price points established not only on e-commerce platforms, but also in other marketplaces.
To ensure customers receive genuine and high-quality products, Rosenbaum & Segall, P.C. helps brands establish strict quality controls over their products, limiting Authorized Sellers to distribute products via certain channels and subject to the brand’s rules and policies. The law firm also assists in drafting Distribution Agreements and counsels brands to extend their warranty or guarantee only to products sold by sellers subject to the brand’s quality controls. With Rosenbaum & Segall, P.C.’s help, brand owners can protect their brand, reputation, and goodwill while ensuring customers receive the quality they expect.
Ultimately, the unauthorized sale of branded products on Amazon and other e-commerce platforms threatens a brands reputation and goodwill and amounts to Trademark Infringement. For more information about how the law firm of Rosenbaum & Segall can help you protect your brand on Amazon and other online marketplaces, please Contact Us today or call 212-256-1109.