RJ Cherpak from the trademark department at Rosenbaum Famularo, PC, explains USPTO merely descriptive marks in these informational videos.
Trademark Applications: USPTO marks that are considered merely descriptive.
Your trademark application might get rejected for a number of reasons. Near the top of the list of possible rejections is mere descriptiveness. “Merely descriptive” marks do not qualify for trademark protection. They are generic descriptions of products and services. For example, using “cold and creamy ice cream” for an ice cream product is considered merely descriptive. We suggest to our clients that they do not file for trademarks that are merely descriptive. The examining attorney will refuse registration of a mark as merely descriptive if it immediately describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services.
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