Traditionally, designs for articles of fashion, including sneakers, have not had much intellectual property (IP) protection available. However, today these articles can be eligible for protection under copyright, trademark and patent law. Whether you’re a designer or reseller of fashion goods, you need to know the types of protection (and common defenses) available. Copyright Protection…
Brand Protection on Amazon: Chinese Factory Manufacturing Contracts & IP Rights in China Over the last several years, Amazon has dramatically increased their efforts to approach factories in China to secure their own direct manufacturing contracts and establish selling partner relationships. If your brand manufactures products in China and sells them on Amazon.com, and Amazon…
Investing in Brand Protection in an Age Ruled by Amazon Faster, more efficient, less costly; the entire retail landscape has changed for brand managers now that Amazon.com secures the vast majority of retail sales in the United States. In an age ruled by Amazon, brand managers must take special consideration of the current ecommerce landscape…
Strategies to Handle Counterfeit Goods Mixed with Genuine Goods & Control of Sales on Amazon There’s a serious issue on Amazon where you have sellers who will mix grey market / genuine products with counterfeit branded items. The first step is that you need to catch the sellers selling at least one counterfeit item. This…
AMZ brand protection: More than just stopping counterfeit sales. 3 essential tools for brand managers on Amazon. While fighting counterfeiting on Amazon is absolutely vital, it is not the only role that a brand manager must play in AMZ brand protection. This article gives you 3 essential devices which all Amazon brand managers should learn…
Brand Protection with Stronger Chinese Contracts: CJ Rosenbaum breaks down intellectual property law in China compared to the United States. Securing your manufacturing is a key ingredient to protect your sales on Amazon.com. Over the last several years, Amazon has made a dramatic increase in its efforts to approach factories in China directly in order…
