3 Ways for Brand Managers to Protect Sales on Amazon: More Than Just Fighting Counterfeiters This is an introduction to three huge aspects for brand managers because your job is not simply fighting counterfeiters. Anti-counterfeiting is absolutely vital, but it’s not the only role that a brand manager must play in brand protection, specifically on…
IP Protection Done The Right Way: nothing is outsourced when it comes to brand control. What I want to talk to you about is who is handling the brand protection work to make sure that the C & D letters that go out are done appropriately, that the complaints are phrased properly, and that you’re…
As an Amazon brand manager, it is essential to understand how the 1st sale doctrine impacts your right to control the unauthorized resale of your products on Amazon.com. The 1st sale doctrine provides that an individual who legally purchases a product (protected by trademark), also receives the right to sell, display or otherwise dispose of…
Strategies to Handle Counterfeit Goods Mixed with Genuine Goods & Control of Sales on Amazon There’s a serious issue on Amazon where you have sellers who will mix grey market / genuine products with counterfeit branded items. The first step is that you need to catch the sellers selling at least one counterfeit item. This…
AMZ brand protection: More than just stopping counterfeit sales. 3 essential tools for brand managers on Amazon. While fighting counterfeiting on Amazon is absolutely vital, it is not the only role that a brand manager must play in AMZ brand protection. This article gives you 3 essential devices which all Amazon brand managers should learn…
IP protection done the right way by Rosenbaum Famularo, PC, brand protection lawyers behind AmazonSellersLawyer.com. What I want to talk to you about is who is handling the brand protection work to make sure that the C&D letters that go out are done appropriately, that the complaints are phrased properly, and that you’re not doing…
Protect sales on Amazon & stop unauthorized sales online – Large & small brand managers need to know about the first sale doctrine. Large & small brand managers need to know about the first sale doctrine. Essentially, the first sale doctrine says that anyone in the United States can buy and sell any product they…
Amazon Business Brand Protection: Safeguard Yourself to Stop People from Stealing your Sales Friday, May 8 at 12:00 PM ET TO SIGN UP, CLICK HERE. As a brick-and-mortar retailer, selling on Amazon opens up new avenues to gain revenue. This session will identify ways to help move inventory while understanding responsibilities that Amazon expects for its…
