IP Protection Done The Right Way: nothing is outsourced when it comes to brand control. What I want to talk to you about is who is handling the brand protection work to make sure that the C & D letters that go out are done appropriately, that the complaints are phrased properly, and that you’re…
As an Amazon brand manager, it is essential to understand how the 1st sale doctrine impacts your right to control the unauthorized resale of your products on Amazon.com. The 1st sale doctrine provides that an individual who legally purchases a product (protected by trademark), also receives the right to sell, display or otherwise dispose of…
