IP Protection Done The Right Way: nothing is outsourced when it comes to brand control. What I want to talk to you about is who is handling the brand protection work to make sure that the C & D letters that go out are done appropriately, that the complaints are phrased properly, and that you’re…
Brand Protection on AMZ: How to Use Test Buys to Remove Unauthorized Sellers from your Amazon Listings Amazon brand managers should understand the importance of test buys in removing unauthorized sellers from their Amazon listings. Performing a “test buy” simply means that you, as the brand rights owner, purchase of a sample of the suspected…
One way to police your brand’s mark(s) is to take advantage of outside resources such as the USPTO website. The USPTO site has an online journal that is updated weekly which includes relevant information of patents and trademarks that have been granted on the date of issue. There are separate issues that are split up between…
