Brand Protection on Amazon: Chinese Factory Manufacturing Contracts & IP Rights in China Over the last several years, Amazon has dramatically increased their efforts to approach factories in China to secure their own direct manufacturing contracts and establish selling partner relationships. If your brand manufactures products in China and sells them on Amazon.com, and Amazon…
Brand Protection on Amazon: Patent Rights Patents are effective tools for brand protection, especially in a global retail environment full of copycat sellers. Both utility patent infringement and design patent infringement are rampant on Amazon.com. As such, Amazon brand managers should ensure they understand exactly what their patent rights cover and how to know when…