As an Amazon brand manager, it is essential to understand how the 1st sale doctrine impacts your right to control the unauthorized resale of your products on Amazon.com. The 1st sale doctrine provides that an individual who legally purchases a product (protected by trademark), also receives the right to sell, display or otherwise dispose of…
Strategies to Handle Counterfeit Goods Mixed with Genuine Goods & Control of Sales on Amazon There’s a serious issue on Amazon where you have sellers who will mix grey market / genuine products with counterfeit branded items. The first step is that you need to catch the sellers selling at least one counterfeit item. This…
