Keurig. Starbucks. Barilla. McDonald’s. Tide. One of these things is obviously not like the other. But in truth, none of them are like each other by law. They are five distinct trademarks, each loud and proud about what their products and services stand for. Each conveying information, standards and branding about their goods. Just one…
PROTECTING YOUR B(R)AND Trademark Infringement Actions Registering your products for trademark is extremely important for bands to keep their merchandising profits specific to them. A trademark is “any word, name, symbol, or design or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another…
When a seller is deciding on what trademark to use, it’s important to ensure that an existing trademark does not have priority. Put simply, having priority means the seller’s prospective trademark must be the first in commercial use within its geographic area. Typically, a trademark unregistered with the United States Patent and Trademark Office (“USPTO”)…
Descriptive Trademarks New private label brands seeking a trademark from the United States Patent and Trademark Office (“USPTO”) need to know what “descriptive language” refers to when it comes to private label trademark applications. Private label brand owners need to know how to avoid trademark application rejections for “descriptive” marks. In sum, “descriptive,” as it…
