Brand Protection on Amazon: Chinese Factory Manufacturing Contracts & IP Rights in China Over the last several years, Amazon has dramatically increased their efforts to approach factories in China to secure their own direct manufacturing contracts and establish selling partner relationships. If your brand manufactures products in China and sells them on Amazon.com, and Amazon…
3 Ways for Brand Managers to Protect Sales on Amazon: More Than Just Fighting Counterfeiters This is an introduction to three huge aspects for brand managers because your job is not simply fighting counterfeiters. Anti-counterfeiting is absolutely vital, but it’s not the only role that a brand manager must play in brand protection, specifically on…
Brand Protection with Stronger Chinese Contracts: CJ Rosenbaum breaks down intellectual property law in China compared to the United States. Securing your manufacturing is a key ingredient to protect your sales on Amazon.com. Over the last several years, Amazon has made a dramatic increase in its efforts to approach factories in China directly in order…
