Brand Protection on Amazon: What Brands Must Know to Maximize & Protect Sales on Amazon.com How important is having a strong brand when selling on Amazon.com and other ecommerce platforms? CJ Rosenbaum – I think the brand is absolutely vital. One, you are building up value and intellectual property that you actually own, so if…
Your logo, like your brand name, will be used by customers to identify your brand. Similar to your brand name, there are myriad issues to keep in mind when developing a logo. The following is a guide for private label sellers as to the different types of logos that can be successfully developed. Lettermark or…
Packaging can be an equally protectable and substantial part of your brand. When creating packaging for your product, there are many issues to consider. Read on below.. Space: Packaging is three dimensional. Do not ignore the nooks and crannies, rather, reward the customer with an appealing design that spans the whole outside of the package….
Solid visual branding is a foundational block to protecting your brand overall. Starting and growing a business can be difficult, but with the right plan and knowledge, your brand can be successful. Our articles are intended to provide entrepreneurs information on generating brand names and logos. We teach you how to protect your brand through…
First impressions are said to make or break a relationship. This is especially true when interacting with a product. The first thing a potential customer will see is the product’s packaging. Packaging is often not given the same attention as a brand name or logo. However, as we will discuss, packaging can be an equally…
