Trade Dress Explained for Sellers: Trade dress is a form of intellectual property that is protected under the Lanham Act and has been defined by the Supreme Court as the “total image and overall appearance” of a good. Under the traditional view, trade dress only protected the way a product was “dressed up” and solid…
Amazon sellers who list their own private label products can be subject to a hijacked listing, which occurs when another seller has posted a counterfeit or similar version of your private label product on your listing. This can be extremely frustrating for sellers, as its undermines their efforts to create their own brands and products,…
