Brand Protection on Amazon: Patent Rights Patents are effective tools for brand protection, especially in a global retail environment full of copycat sellers. Both utility patent infringement and design patent infringement are rampant on Amazon.com. As such, Amazon brand managers should ensure they understand exactly what their patent rights cover and how to know when…
The Difference between Utility Patents & Design Patents A patent is a license issued by the government. The license states that the one with the patent is the only one allowed to sell the product. This license can apply to a specific technology, design, or to an entire product. A utility patent applies to the…
