Brand Protection Tactics for your Amazon Based Business: Cease & Desist Communications A cease & desist communication is when a trademark holder notifies another seller that they are illegally selling the trademark holder’s products and asks them to stop. When you send this demand, be courteous yet firm. You should give them a certain period…
When a seller is deciding on what trademark to use, it’s important to ensure that an existing trademark does not have priority. Put simply, having priority means the seller’s prospective trademark must be the first in commercial use within its geographic area. Typically, a trademark unregistered with the United States Patent and Trademark Office (“USPTO”)…
