Trade Dress Explained for Sellers: Trade dress is a form of intellectual property that is protected under the Lanham Act and has been defined by the Supreme Court as the “total image and overall appearance” of a good. Under the traditional view, trade dress only protected the way a product was “dressed up” and solid…
What Is Trade Dress? Trade Dress is defined as: “the total appearance and image of a product, including features such as size, texture, shape, color or color combinations, graphics, and even particular advertising and marketing techniques used to promote its sale.” [1] Perhaps the most iconic trade dress is the Coca-Cola bottle. The shape and…
